Tyneside and Northumberland Mind

#howareyoureallypet

I collaborated with the amazing Do Gooder studio and Beluga Digital on this one. It focussed on reminding people of the North East (particularly men) that Tyneside and Northumberland Mind can support them.

Using their recognisable ‘squiggle’ element of the logo, I suggested we turn it into a graphical device to physically show we need to be aware that someone might say they’re fine when they’re actually not. The proposition from the brilliant Do Gooders, ‘How are you really pet?’ led to the idea of working with a new mobile coffee shop called ‘Chin Up’ who support mental health charities to help launch the campaign. Chin Up gave away free cups of coffee to unsuspecting customers – a lovely touch to brighten someone’s day.