SAC Consulting

Perspectives Magazine

SAC is an advisory and consultation organisation. They support the growth and prosperity of Scottish agriculture. ‘Perspectives’ is a new magazine created to showcase the breadth of their expertise and knowledge.

Working with Soul, I helped them establish a new tone of voice, and together, we created a brand that goes way beyond their logo and identity. I always say professional doesn’t have to be stuffy and since its publication, the magazine has received fantastic feedback.