In November 2020, I worked on print lines for this ace campaign from The Traveller and the Bear. They already had the creative idea, GO BIG Christmas. It’s fair to say that if there was any Christmas we should really get behind, it was this one.
We’d all been through some year (and were still in it), so we needed to take a moment to be joyous. Just because we could. This campaign was all about supersizing Christmas, no matter what it is – gifts, food, hugs. It was about making this year the biggest, most memorable ever, for all the right reasons. I loved being involved in this big idea in a small way. Thanks to the bears for letting me share it.