I wasn’t expecting the reaction I got. As I read out the first para, the client caught her breath. And then the tears came. Happy tears. What a reaction to helping this local brand find their purpose >
If I wasn’t a copywriter, the dream would be to have a coffee shop. I love cake. I love tea. And I love chatting shit with people. So when Altogether Creative asked me to collaborate on this one, I was all over it. Olive & Bean is a female-owned café smack bang in the middle of Newcastle – after 20 years, they wanted a fresh look and feel. MTW worked on their purpose and built a new narrative around how this local institution has always been there. I also worked on lines for internal branding.
When I presented the words with Sarah at Altogether, I was astonished when Jane, the founder, started to cry. For my words to have that power felt utterly surreal. To be fair, the client gave so much in the discovery session that it practically wrote itself.
“When it came to describing my brand, I spent years soul searching and you’ve just nailed it.”
Jane, Founder, Olive & Bean
